Thursday, December 29, 2011

Top 10 Business Plan Myths of Solo Entrepreneurs


A recent study of 29,000 business startups noted that 26,000 of them failed. Of those failures, 67% had no written business plan. Think that's a coincidence?

Here's the top 10 myths Solo Entrepreneurs often have about business plans-usually, the reasons why they don't have one. De-bunk the myths, and see how having a business plan for your solo business, can actually be easy and fun--and can jumpstart your success!

1. Myth: I don't need a business plan--it's just me!

Starting a business without a plan is like taking a trip in a foreign country without a map. You might have a lot of fun along the way, and meet a lot of friends, but you are likely to end up at a very different place than you originally set out for-and you might have to phone home for funds for your return ticket.

Solo Entrepreneur Reality: Successful Solo Entrepreneurs know that the exercise of creating a plan for their business really helps them think through all the critical aspects of running a business, make better business decisions, and get to profitability sooner.

2. Myth: I have to buy business plan software before I can start.

Business plan software comes in many shapes and sizes, and prices. Many are more geared at small and growing businesses with employees.

Solo Entrepreneur Reality: Software can be helpful-but it's not required. Software is more likely to help if you have a more traditional type business, like a restaurant or a typical consulting business.

3. Myth: I need to hire a consultant to write my business plan.

Consultants are expensive and don't really know as much about your business as you do!

Solo Entrepreneur Reality: Your business IS you-and you need to be intimately involved with the creation of your business plan. A better strategy, if you think you need professional help, is to hire a coach or mentor-someone who can guide you in what you need to do, not do it for you.

4. Myth: The business plan templates I've seen have all these complex-sounding sections to them-I guess I need all those?

The only time you need to follow a specific outline is if you are looking for funding.

Solo Entrepreneur Reality: Your business plan needs to answer ten basic questions-that's it! Don't make things more complicated than necessary.

5. Myth: My business plan needs to be perfect before I can start my business.

If you wait for everything to be perfectly detailed, you may never start.

Solo Entrepreneur Reality: If you have at least a first draft that answers those ten basic questions, you are ready to launch your business! Make your business plan a living, evolving document. In the startup stages, review and update your plan every 2-3 months. As you grow and stabilize, you can slow down the review cycle to every 6-12 months. All business plans should be reviewed and updated at least once a year.

6. Myth: I have to do everything I say I'm going to do in my business plan, or I'm a failure.

Many Solo Entrepreneurs never start because of this myth-which leaves them feeling that the success of their future business suddenly rides on each stroke of the pen or click of the keyboard!

Solo Entrepreneur Reality: Think of your business plan as a roadmap for a trip. Expect to take some detours for road construction. Be flexible enough to take some exciting, unplanned side trips. And don't be surprised if instead of visiting Mount Rushmore, you decide to go to Yellowstone, if that turns out to meet your vacation goals better!

7. Myth: A good business plan has a nice cover, is at least 40 pages long, must be typed and double-spaced...

Business plans intended for investors, such as a bank or venture capitalist, must meet certain requirements that such investors expect.

Solo Entrepreneur Reality: As a Solo Entrepreneur, your business plan need only satisfy YOU. It might be scribbled on a napkin, on stickie notes on your wall, or consist of a collage of pictures and captions. It might be all in one document or scattered among several mediums. As long as you know it in your head and heart without having to look at it, and and it is easily accessible to you when you have doubts, that's all that is necessary.

8. Myth: I don't need a loan-so I don't need a business plan.

YOU are the investor in your business-and would you invest in the stock of some company without seeing a prospectus?

Solo Entrepreneur Reality: Seeing your plan in black and white (or color, if you prefer!), can give a whole new view on the financial viability of your business. If "doing the numbers" seems overwhelming, remember you don't need fancy spreadsheets. Just lay out a budget that shows where all the money is coming from (and going), and have an accountant review it for additional perspective.

9. Myth: My business plan is in my head-that's good enough.

I don't know about you, but I sometimes can't remember what I planned yesterday to do tomorrow, if I don't write it down!

Solo Entrepreneur Reality: There is a real power in writing down your plans. Some schools of thought advocate that the act of writing a plan down triggers our subconscious to start working on how to manifest that plan. And, of course, it's a lot easier to remember when you have it in front of you. And a lot easier to share and get feedback from your non-mind reading supporters.

10. Myth: Friends and family are the best sources of feedback and advice on my business plan.

If your brother is an accountant and your best friend is a market research expert, then this might be true.

Solo Entrepreneur Reality: As well meaning as our friends and family can often be, they just aren't the best way to get honest, objective guidance. Instead, seek out folks that have specific knowledge that will help you, are willing to be candid with you, and that have a genuine interest in helping you succeed. A business coach is one resource to consider!




Terri Zwierzynski is a self-employed business strategist and marketing consultant to solo entrepreneurs, and a grassroots promoter of the solo entrepreneur lifestyle. She runs Solo-E.com, the resource website for the self-employed which attracts thousands of solo home business owners monthly from over 100 countries on six continents (and was recently named a finalist for "Website of the Year" in the 4th Annual Stevie® Awards for Women in Business).

Find more articles about Business Planning at Solo-E.com, plus get a copy of our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less."




Which Type of Fear Might Be Holding You Back from Success in Business?


Good ideas are literally "a dime a dozen". Individuals conceptualize revolutionary new products and new services with each passing minute of each day. Although there is such a steady stream of ideas that can be marketed successfully and developed into a lucrative business, there are actually few new businesses that make it past the "initial stages" into actual existence.
Why is this, and what factors contribute to the abandonment of great ideas that could've possibly netted the creators a small fortune?
There seem to be two major psychological forces at work when a great idea is abandoned before completion or a business fails for no apparent reason. These two psychological syndromes are:
1. Fear of Success 2. Fear of Failure
It is a very frightening prospect to start and maintain a home-based business. There's no doubt about that. And every business owner feels the "fear" of being responsible for their own destinies, and for their own futures. It's quite common, to be somewhat nervous and stressed about our businesses, especially in the beginning.
Conquering this fear is a necessity, however, as no one can be effective in a business if they allow the fear to overwhelm them.
Fear can be "healthy" in a way, as it can keep an individual alert and aware of any failures of the business, which thwarts problems before they start. Fear can also be "unhealthy" when an individual experiences such fear that it leads to inaction and the business never really gets off the ground as a result.
The two fears above seem to be the most prominent among new business owners. In the first, Fear of Success, a new business owner may have a great idea, and may develop every facet of the business thoroughly, yet they never seem to "open" the doors of the business. They may find excuse after excuse, why they can't really put the business into play, although all facets of the business are established. They may find that they run into repeated crises in their lives, sickness of themselves or a loved one, disasters that are not "really" disasters crop up repeatedly. This is simple Fear of Success, and part of a psychological pattern.
Although crises do occur to us all, we go on with life despite these, and no one has crises that are continuous. A business owner with this syndrome is merely afraid that success will "change" their lives and they are afraid they won't be able to cope with the changes. Of course, success will change someone's life. However, the Fear of Success can be so overwhelming, that some new business owners simply let the business fall by the wayside, thereby ensuring its failure. After all, if the business fails to get started or to succeed, they never have to face the reality of their "Fear of Success".
The second fear is just as detrimental as the Fear of Success. This fear is the Fear of Failure. This fear seems slightly more common and is characterized by the inability of future business owners to even get "started" with any plans or any concrete method of establishing a business. They constantly procrastinate in even the most simple of business chores. They fail to ever establish the business in any way, and for the most part are always promising to "start tomorrow", only tomorrow may never come. They also may jump from "idea to idea" always hatching a new plan for the next great business. Unfortunately, the plans are the only thing that is ever hatched, as nothing concrete ever materializes. They can be seen by their family and friends as mere "schemers"/ "daydreamers".
Occasionally, business owners can "waver" between the two fears, actually experiencing both Fear of Failure and Fear of Success simultaneously, becoming almost paralyzed with the emotions of all this, and unable to attend to the business with any degree of rationality. They can start businesses over and over, or make plans for businesses over and over, and yet never see any real degree of success.
These fears, like all other fears, can be overcome. There are many methods to use to overcome them:
1. A business owner needs to stop "projecting the worst case scenarios" onto the business. This is by far the most effective method. Business owners that worry too much about the worst happening, eventually make this projection a reality.
2. Business owners need to be realistic about the timeframe involved in success. A good business may take months or even years to stabilize.
3. Business owners need to be aware of their own feelings and motives. When "stalled" within a business, they have to question their own inner emotions and ask themselves if perhaps their emotions are overruling their own common sense.
4. A business owner will need to have as much personal and business support as possible behind them. This includes family, friends, and of course, other business people. Knowing we are not "alone" can easily alleviate misgivings and misconceptions.
5. A business owner should take time to relax and de-stress whenever needed. Fears become more palpable and real during times of extended stress.
6. Business owners should always have well thought out plans of action. Good plans reduce stress and the symptoms of stress, which exacerbate our fears overall.
It is best if any potential business owner addresses their fears and their approach to life as well as their motives before starting a new business. It is better to address any underlying issues prior to beginning a business, as addressing them while "within" the throes of a hectic business start up is difficult, if not impossible.
Remember all fears can be conquered, and it is better to have tried and failed than never to have tried at all!

Click Here!

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Vishal P. Rao is the owner of Work at Home Forum, an online community of people who work from home.
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The Secrets of Starting Business Successfully


Starting Business Secrets will help you to start your own business successfully.

The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of businesses fail each year, due primarily to not being familiar with the basics involved in running a business.

This report will enlighten you, and give you a number of suggestions you can use to better guarantee your chances for success. This report is written with the warning that any and every business venture contains certain inherent risks, and any number of alternatives. We do not espouse that any one way is the right way or that our suggestions are the only way. On the contrary, we advise that before investing any money in a business venture, you seek counselling and help from a qualified accountant and/or attorney.

Just about the first thing you should consider before deciding to start or purchase a business is the legal form you'll be operating under. There are basically four choices: sole proprietorship, partnership, limited partnership, and/or corporation.

Each has a number of advantages and disadvantages. We'll try to enumerate some of them for you.

As much as anything else, for many people starting a business is a form of ego-gratification, and they form a corporation for some sort of prestige gain - just to say, "I own a corporation."

With just a little bit of observation, you'll find that one of the major causes of business failures is due to the founder wasting start-up capital on frills, such as an impressive store- front office, expensive furnishings, and corporate legal costs.

One of the basic traits you must develop it you're going to be successful in business, is a tight hold on your expenditures. In fact, a good rule of thumb is that anything that does not make money for yo or protect your investment, should not be purchased at this time. Very definitely, this applies to the expense of setting up your own corporation.

Unless you have a partnership and start your business as such, the only real advantage to forming a corporation would appear to be that a corporate structure will semi-protect the property you personally own.

As an example, you own a home and car. You form a corporation to protect these possessions from business losses. Yet, if you can be found guilty of misusing corporate funds, your business creditors can pierce the corporate shield and come after your possessions.

Basically, if you invest everything you have in your business, as most newcomers do, you don't usually need a corporation because you have nothing to protect. Your household possessions, personal belongings, generally your car, and even a portion of the equity in your home is protected by the homestead provision of the Federal Bankruptcy Act, and cannot be taken away from you.

As a sole proprietor or partner of a business you'll be paying taxes on your overall earnings, much the same as if you were holding down a salaried or hourly paid job. Whether you do or don't take out money as a salary will have no bearing on the earnings of your business and tax return.

The often advertised advantage of incorporating, that you can manipulate your salary in order to save on tax dollars, is real because of corporation laws. However, the IRS frowns on this practice. When your business is successful and making a lot of money, definitely check with your accountant on the advantages of incorporating.

As a corporation, you'll be subject to a number of other drawbacks as well: generally higher state taxes, stricter laws concerning the operation of your business, more elaborate accounting procedures, and legal papers that are required just about every time you make a major move or sign almost any contract. Thus, your legal and accounting fees will be much higher as a corporation than will those required for a sole proprietorship type of business.

As a sole proprietor or partnership, you'll find many areas require the registration of your business name. The cost however, is minimal, ranging from $5 to $100. About the best way to find out what laws apply in your area, is to call your bank and ask if they need a fictitious name registration card or certificate in order for you to open a business account.

Selecting a name for your business is quite important to you and particularly relative to advertising. Your business name should describe the product or services you offer. Fancy names such as, Linda's Clipping Service will lose potential "walk-in and passing" customers to the beauty shop across the street that calls itself, Patti's Beauty Salon or Jane's Hair Styling Shop.

The advantage of using your full name in the title of your business, such as Johnny Jones' Meat Lockers, has the advantage of making credit somewhat easier to come by - provided you pay your bills on time - but it also includes the disadvantage of confining your services to a local or at most, a regional area.

Should you buy, lease, or rent a space for your business? think twice before you make any decision along these lines. Most businesses tend to grow quickly or they never get off the ground.

There are a few exceptions, but only a very few, that tend to grow at a modified rate.

So, buying a piece of property and setting up your business on or within that property, obligates you to ownership regardless of what happens to your business.

Leases are almost always very strong contracts written by attorneys to the advantage of the property-owner. When you sign an agreement to pay someone for the use of their space over any length of time, you're "nailed in" to paying for that space regardless of what happens to your business.

In the beginning, it's wise to either get the shortest-term lease possible, or arrange to rent with an option to lease at a later date. This does not apply to a retail business, unless your particular business happens to be an untried one.

Definitely, you should open a business bank account. In selecting a bank for your business, scout around and look for one that can, and will help you. Determine what your banking needs will be, and then via telephone, interview the managers of the banks in your area. The important convenient bank to your business location.

A point to remember: the closer you can make the relationship between you and the bank manager, the better your chances are going to be for approval on loans and/or special favors you may need at a later date.

Try to become acquainted with as many of the bank employees as possible. The better you know them, the more courtesies they'll be extending especially to you in the course of your association.

Just as a doctor is a specialist in his field, and you go to him for medical problems, your banker is a specialist in his field and you should go to him for your money problems. In business, you'll have to learn that everyone is an expert in his own line of work, and in your associations with other business people, refrain from acting like a "sharpie" and/or pretending that you know exactly how everything works in someone else's specialty.

You'll find that very often, different banks specialize in different types of businesses. As an example, you're sure to find banks that specialize in real estate transactions, export- import businesses, and even manufacturing operations only.

What I'm saying here is that if you're planning to sella fairly expensive item, your customers will probably need and/or want financing. It will behoove you to select a bank familiar with your type of product that will afford your customers, through you, contract financing.

Some of the questions you should ask of your banker include the following:

Is it necessary to maintain a certain balance in your account before the bank will approve a loan for you? What qualifications must you have in order to obtain a line of credit with the bank?

Does the bank limit the number of loans, or types of loans it will approve for small businesses?

What is the bank's policy regarding the size of a check you might deposit that requires holding for collection?

And what about checks less than that amount - will they be immediately credited to your account?

In almost all types of businesses, it will be to your benefit to set up with your bank, a method of handling VISA, Master Charge, and regional credit cards. The important thing here is to ultimately set up your account in the bank that will service all of these credit transactions for you - one stop for all your banking needs. In most instances, you'll find that having the capability to fill orders/make sales via credit card transactions, will increase your volume of sales appreciatively.

Once you've made the decision as to which bank is going to handle your account, you'll need your Social Security Number or your Federal Employer's Identification Number, your driver's license, the fictitious name certificate, and if you're requesting a VISA or Master Charge franchise, you'll also need a financial statement.

For corporations, you'll also need a corporate resolution approving of the opening of your business account.

There are different policies exercised in just about every state regarding installation/hook-up charges by the telephone and utility companies. Some require a deposit, and some don't.

You'll find that a great number of city business license departments are there solely for the purpose of collecting another tax. Depending on the type of business you're asking a license for, the building and zoning people may inspect your premises for soundness of structure and safety. Generally, you won't encounter any difficulties - you simply pay your fee to operate your business in that city, and the clerk types your name onto a city license certificate.

Relative to sales tax permits and licenses, each state's rules and regulations very widely. The best thing to do is call your state offices and ask for information concerning registry and collection procedures. Many states require an advance deposit or bond, and you'll find that some wholesalers or manufacturers will not sell to you at wholesale prices until you can show them your sales tax permit or number.

Should your business entail selling your products or services across state lines, in another state, you're not required to collect taxes except in those where you have offices or stores.

You may find also that your particular business requires the collection of Federal Excise Taxes. For information along these lines, check in with your local office of the Internal Revenue Service.

Some states also require certain businesses to hold state licenses, such as those required in many states for TV Repairmen.

These are known as "occupational permits" and are most often required of barbers, hair stylists, real estate people and a number of other consumer oriented businesses. If you have any doubts, check with your state offices for a list of those occupations that require licensing.

Any business doing business in any type of interstate commerce is subject to federal regulations, usually through the Federal Trade Commission. This means that any business that shops, sells or advertises in more than one state is subject to such regulation, and this includes even the smallest of mail order operations.

Normally, very few business people ever have and contact with the federal regulatory agencies. The only exceptions being when there is a question of your operating your business unethically or illegally.

Any business that sells or distributes food in any manner almost always requires a county health department permit. If your business falls into this category, simply call the county health department and invite them out to your place of business for an inspection. The fees generally range from about $25, depending on the size of your business when they first inspect it for permit approval.

There are also a number of businesses that require inspection by a fire marshall, and fire department approval. Generally, these are those that handle flammable materials or attract large numbers of people, such as a theater. Overall, the local fire department has to be allowed to inspect your premises whenever they desire to do so.

You may also run into a requirement for an air and/or water pollution control permit. These specifically apply to any business that burns anything, discharges anything into the sewers or waterways, or use any gas-producing product, such as a paint sprayer.

Without a doubt, you'll need to check on local regulations relating to advertising display signs. Each city or township makes its own rules and then enforces those rules according to its own thinking -check before you contract to have a sign made for your business.

The design and placement of your sign is very important to your business - specifically to retail establishments - but let me remind you that your business sign is usually the first thing a potential customer sees and as such, it should catch his eye and leave an impression that lasts. It would be a good idea to ride around your town and take a look at the signs that catch your eye, and try to determine the impression of the business that sign leaves on you. This is a basic learning formula for determining the design, size and placement of your business sign.

Some of the other things to consider before opening for business - If you intend to employ one or more employees, you'll be required to deduct Federal Income Taxes, and Social Security payments from their checks. This will involve your filing for a Federal Tax Number and necessitates contact with your local IRS Office.

Most states have "unemployment taxes" which will have to be deducted from the paychecks of any employees you hire. And there are a number of states that have income taxes - disability insurance - and any number of other taxes. Again, the best thing to do is check with your local office of the IRS. And above all else, don't forget to ask for the rules of the minimum wage law, and comply.

When your business grows to the point of needing additional help, don't be afraid to look for and hire the help you need. when you're ready to hire someone, simply run an ad in your local paper and/or register your needs with the local office of your state's employment service. Businesses either grow or die, and those that grow eventually need more people in order to continue growing.

When that time comes, hire the additional people you need, and your business will continue growing. If you don't, for whatever reason, you'll find yourself married to your business and your business growth stymied.

Regardless of how small your business is when you begin, never walk in with the thought in mind that it's something to keep you busy. Anyone with an attitude of that kind is a fool. You begin and make a business successful in order to realize financial freedom. Establish your business. Put it on its feet, and then hire other people to do the work for you. And those businesses that require an operations manager, or someone to run a phase of the business you're too busy to handle, hire the person needed or the business will surely suffer.

To protect the investment of your business, you need business insurance. If you've never had any experience with business insurance, simply look under the heading of "business insurance" in your phone directory. Ask for bids from several different companies or agents...Primarily, you should have a policy that gives you general liability, fire, workmen's compensation, business interruption, and vehicle coverage. You amy also want coverage against possible losses related to burglary, robbery, Life & Accident, Key Man, and Fidelity Bonds.

As the sole proprietor of a business, you won't be paid as an employee, so there will be no income tax deducted from whatever you withdraw from the company's earnings. What you'll have to do is a gain check with the IRS Office for a Tax Guide For Small Businesses Handbook, and probably end up filing an estimated tax return on a quarterly basis.

The minute you open your doors for business, you'll have to spend some time engaged in the work of bookkeeping. Exactly how, and using what forms, you keep books, should be on the recommendations of a good tax counselor...The same holds true for your overall business and/or payroll accounting system. Look for an experienced CPA that knows the accounting problems to your particular kind of business, and solicit his advise/counseling.

If your business is going to involve the possible purchase or lease of operating equipment, again seek the help of your tax counselor for the most advantageous method of obtaining the needed equipment.

Basically, arranging for your suppliers to give you materials on credit will depend upon your honesty and personal financial statement. The best way is usually a personal visit to the person with the power to approve or disapprove of credit at the company where you want to set up a credit account. Show him your financial statement, and explain your prospects for success. Then assure him that you've always honored all of your obligations, and that if ever there's a question or problem, you'd like for him to call you at home. And of course, give him your home phone number.

We won't go into the exigencies of advertising your products, services or business here, but there is something along these lines you should always keep in mind. The best kind of advertising your business can receive is that you don't really pay for - publicity.

When something unusual happens to you, your business, or your employees - that's news, so be sure to tell the news media in your area about it.

The most important ingredient of your eventual success will be the soundness of the planning you did before you started your business. Any number of bad things can really throw your business into a tailspin, but it you've done your homework well - really set up a detailed business plan before starting - your losses or setbacks will be minimal. Success takes planning, and within this report, you've got a basic checklist...The rest is up to you...Good luck, and may your life overflow with success in all that you undertake from this moment forward.




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Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
----------------------------------------------------------

Note: Feel free to publish it with the resource box and content unchanged




Why Start an Internet Business is Your Best Choice Now?


Starting with affordable Internet businesses is one of the best small business ideas.

Establishing a small Internet business is much easier than any traditional business. Internet brings equal play fields for anyone who wants to start a small business, home business or simply want to work on an Internet job to earn extra income during spare time-regard as a "part time job Online".

Do you know what will likely go down as the most colossal, most lucrative goldmine in mankinds' history?

It is the Internet.

The Internet has become a worldwide revolution, radically changing the way the world communicates and gets its information.

E-commerce and shopping on the World Wide Web is already a multi-multi billion dollar industry... soon to be in the Trillions.

Broadband usage in the United States was predicted in 2000 to reach 22.3 million by 2002. The actual figure turned out to be 17.2 million. But by the end of 2003 however, 24.2 million US homes had high speed access.

What if YOU can share in the profits of this incredible global explosion?

Here's perhaps the most surprising statistcs: At the peak of the "dot com frenzy", Jupiter Research predicted the world's online population would reach 498 million by 2003. According to eMarketer, because of rapidly surging growth in countries like China, India, and the Pacific Rim, the global Internet population last year jumped to over 633 million.

The Internet offers you the best financial opportunity. Anyone with commitment can succeed if they choose the best online businesses, follow clear marketing plan with good marketing tools.

There are a lot of advantages and benefits for the starting online business:

1. You can start affordable Intnernet businesses with LITTLE capital and have potential to make MILLIONS. Build an income well above what many conventional businesses.

2. You can build Online business and run it from anywhere in the world. Even when you are on vacation. The only tool you need to carry around is the laptop. If you don't have a laptop, you can use computers in libraries or "Internet Cafes'" to check on your business (assuming your email is accessible remotely).

3. You can reach millions of visitors if you have websites! How many people visit the Mom-and-Pop corner brick and mortar store? You have the global market.

4. You can start and run your best Internet businesses at home office. You need just a small room or desk where the computer can sit on, and an internet connection from your home. You can reach the world from your home.

5. You do not need to hire anyone, but yourself. You can earn while you learn. Do not try to master everything at one time. It will cause frustration. You apply what you learn, and learn from what you've done. Gradually you will master the internet world.

6. You can do your business in your spare time. You do not need to quit any daytime job when you start your business. It is the best for those working moms and dads. You can work when your kids sleep. You can work anytime of the day or night. It is also good part time job opportunity for college students who can apply computer skills and make money for their tuition.

7. You can let your automatic system do the work for you. Run your business on autopilot

Plus TAX Advantages.

As a home business owner, you can huge take advantage. You can deduct the cost for your business travel, meals with business partners, and home office cost like your computer, internet connection, telephone, and other tools related to your business.

As you can see that there are a lot of potential from best Internet businesses and the leverage is enormous. But you need to act sooner than later before everyone in this world knows the secrets.

Starting your online business should not put you in debt. Hundreds of internet business owners who are making $100,000 more per year started for less than $200! You can be successful with your own business without investing much money, as long as you do the right things.

Take advantage of every free and low cost resource. Like free trial for 90 days, free bonuses, free eBooks, and more.

All you need for starting your best Internet businesses is the following:

- A good computer - An internet connection - Choose best Online businesses - Build your business and follow a good leader - Marketing your business with effective marketing resources

Once you find good online business model, with good leader's help, and right promotional method, you are on your way to earn a good income online.

Note: Feel free to publish it with the resource box and content unchanged




Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com




Thursday, December 22, 2011

21 Steps To Home Business Success

Fifty million home-based businesses will be in operation by 1997, according to Link Resource's National Work-at Home Survey. All around the country, people who want more control over their lives are starting home businesses In New Orleans, Rick Hart's home based cajun Cargo ships seafood nation wide. In Palatine, Illinois, Stephaine Heavey works from home designing and selling original patterns for fabric dolls. And in Dallas, Lisa McElya published the Dallas Party & Event Planners Guidebook from the entire first floor of her two-story home. These three people are living the new American dream of owning a business, but avoiding the high overhead and start-up costs of a commercial location. If the idea of working from home is appealing, but you don't know where to begin, here is a step-by-step guide. STEP #1 DECIDE WHAT PART OF THE HOUSE TO USE Select an area away from family activity. The perfect space is a separate room (or perhaps the garage), but any area will do, if it can hold all the business supplies and equipment, and also provide enough work space for desks, tables, or counters. STEP #2 DETERMINE HOW MUCH TIME YOU CAN SPEND ON THE BUSINESS Many people start a home business on a part-time basis while raising children or working outside the home. Others start full-time when family and finances allow. However you begin, figure out how may hours per week you can devote to the business Make a weekly chart of your activities, examine it, and determine where the business fits. Don't assume you have time and find out later you don't. STEP #3 DECIDE ON THE TYPE OF BUSINESS Make a list of things you like to do, your work and volunteer experience, and items you own that can be used in a business. Look over this line-up, and using ideas from it, list possible businesses to start. Eliminate any business that isn't appealing or doesn't fill a need people have. For ideas on different types of businesses, consult the end of this article. Other ideas can be found in the source material listed at the end of this article. STEP #4 CHOOSE A LEGAL FORM The three basic legal forms are sole proprietorship, partnership, and corporation. The most common is the sole proprietorship. As its name implies, a sole proprietorship is owned by one individual. It is the oldest form of business, the easiest to start, and the least complicated to dissolve. Here are some of the advantages of this business form: 1. You own all the profits


2. Your business is easy and cheap to organize. You don't need any government approval, although you may be required to carry a city, state or county license. Your only other obligation is to notify the Internal revenue Service (IRS) for the purposes of sales tax.


3. You're the boss


4. You enjoy certain tax savings. You must pay regular individual taxes on your income, property, and payroll, but these are not levied as special taxes, as with a corporation. You will also have to pay sales tax which you have received from your customers.


5. Greater personal incentive and satisfaction. Since you have your investment to lose if your business is not successful, you should be more willing to put time, thought, and energy into the business. And when your business is successful, you enjoy maximum sense of accomplishment since you know its success was dependent upon your decisions about your management ability alone. For more information about this and other forms of business, send for the U.S. Small Business Administration (SBA) Publication MP25. Selecting the Legal Structure for Your BUsiness (50 cents). It outlines the advantages and disadvantages of each legal type of structure. If after reading it you are still uncertain what form of the business should take, consult an attorney. STEP #5 DETERMINE WHERE THE MONEY WILL COME FROM There are three ways to finance start-up costs: use your own money, obtain a loan, or find investors. If possible, it is better to start small, use your savings, and not worry about repaying a debt. also keep in mind that since you are a home-based, chances of qualifying for a loan or finding investors are slim until the success of your idea is proven. STEP #6 GATHER INFORMATION Spend a few weeks researching home-based businesses. A library or bookstore can provide numerous books on business basics, and on the specific type of business that interest you. Homemade Money by Barbara Brabee (see sources) is an excellent book to start with. If you are considering a computer business, get in touch with the association of Electronics; Cottagers, P.O. Box 1738, Davis, CA 95617-1738. To keep informed of what is happening in home business world, contact National Home Business report, P.O. Box 2137, Naperville, IL 60566, for subscription information; and Mothers Home Business Network, P.O. Box 423, East Meadow, NY 11554 (send SASE for free information). STEP #7 CHECK ON ZONING RESTRICTIONS Find out how your property is zoned, the call City Hall and ask what regulations apply to home businesses in that zone. Also, if you rent or live in a condominium, check the lease or homeowner's association rules to be certain a home business is allowed. Generally, if you do not annoy your neighbors with excess noise, odors, and traffic, you will not be deterred from running a business at home. The neighbors may not even be aware of the business, but it is necessary to know exactly what you can and can't do before you start. This is important should any problems or questions arise later. STEP #8 PICK A BUSINESS NAME AND REGISTER IT If the business you choose is different form your name, file an assumed (or fictitious) name certificate with the county. You are notified if another business already has that name, so you can select a new one. Do this before investing in expensive stationery and brochures. It costs only a few dollars to file, and it protects the business name from being used by someone else in the county. STEP #9 WRITE A BUSINESS PLAN A good business plan clarifies your ideas and establishes a plan of action. A good business plan should include a description of what you are selling, your background and qualifications, who the prospective customers are and where they can be found, what is needed to build the business, how you plan to promote, and how much money is need for start-up costs. SBA Publication #M925, The Business Plan for Home-Based Business ($1) is helpful. STEP #10 GET AN IDENTIFYING NUMBER If you are the sole proprietor of the business and have no employees, you may either use your Social Security number or an Employee Identification Number (EIN) as the business number on official forms. If you have employees, or the business is set up as a partnership or corporation, you must obtain an EIN. To do this, complete IRS Form SS-4 (Application for Employer Identification Number) and file it with the nearest IRS Center. STEP #11 OBTAIN A SALES TAX PERMIT If the product or service you sell is taxable, you need a state sales tax permit. Call the local tax agency, explain the type of business you have and what you sell, and ask if you need to collect sales tax. If you do, they will send you the necessary information and forms to complete. You also use this tax number when your purchase items for resale. STEP #12 OBTAIN LICENSES & PERMITS It's very important not to overlook any necessary license or permit. For example, some cities and counties require a general business license, and most have special laws regarding the preparation and sale of food. Call City Hall to find out what is need for your particular business. In addition, Chamber of Commerce provide information on city, county and state licenses and permits. STEP #13 SELECT BUSINESS CARDS, STATIONERY, BROCHURES Spend time on the color, design and paper for these items. They make a definite impression-good or bad- on the people who receive them. If you are not certain what is most suitable and effective, consult a graphics designer or a creative printer whose work you like. STEP #14 OPEN A BUSINESS CHECKING ACCOUNT Call several banks to find out what services they offer, and what minimum balance, if any, must be maintained to avoid paying a service charge. Also ask about credit card if you plan to offer this convenience to your customers. Bank fees can be significant, so shop around for the best deal. If your personal checking account is with a credit union, see if it can also provide a separate business account. when you open your account, you may need to show the assumed name certificate and business license. Finally, investigate obtaining a credit card in the business's name. If this is not possible, set aside a personal credit card to use for business expenses. STEP #15 SET UP RECORD-KEEPING SYSTEMS Put together a simple and effective bookkeeping system with an 8 1/2 x 11" three-ring binder, columnar pad sheets and twelve pocket dividers from the office supply store. For each month, set up columnar sheets for income and expenses. Use a pocket divider for each month's receipts, bank statement, deposit tickets, and canceled checks. In addition, an automobile log for business mileage, and filing system for correspondence, invoices, supplier catalogs, client records, etc. are two other useful tools. For more information on record-keeping, see IRS publication #583, Information for Business taxpayers. STEP #16 CHECK IRS REQUIREMENTS If you comply with basic IRS guidelines, you can deduct a percentage of normal household expenses (mortgage, interest, taxes, insurance, utilities, repairs, etc.) as a business expense. see the box accompanying this article and, for more detailed information, IRS publication #587, Business Use of the Home. Also become familiar with these IRS forms: Schedule SE (compensation of Social Security Self-Employment Tax) and Schedule 1040 ES (estimated Tax for Individuals). Depending on circumstances, you may have to file them. STEP #17 OUTFIT THE BUSINESS Make a list of everything needed to start the business, but before you buy anything, look around the house for things you already own that are usable. When you are ready to start purchasing, check the classified ads and garage sales. Both are good, inexpensive sources for office furniture, typewriters, computers, answering machines, etc. But only what is absolutely necessary for start-up, and wait until the business is off the ground to get the extras. STEP #18 DECIDE ON TELEPHONE REQUIREMENTS Call the telephone company to find out the cost of a business phone in your area. If you cannot afford a separate business line, investigate the telephone company's regulations on using your personal phone in a business. It may be possible to do this if you follow certain guidelines. Keep a record of long distance business calls as they are a deductible expense. Finally, consider the benefits of an answering machine to catch calls when you are out. STEP #19 CHECK OUT THE POST OFFICE & UPS Using a post office box as the business address down plays the fact you are home-based. It also prevents customers from dropping in at all hours. While looking into box rental, ask for information on the various postal rates, particularly bulk rate, if you plan to do large or specialized mailings. If you mail many packages, check out United Parcel Service (UPS), as it is less expensive than the Post Office. STEP #20 PURCHASE THE NECESSARY INSURANCE Check with your homeowners insurance agent about a rider for your existing policy or the need for a separate business policy. Also make sure you have adequate personal and product liability coverage. Shop around, as each company has different rules regarding home businesses To save money on medical insurance, join an association and participate in their group plan. One such body is The National association for the Self-Employed: they can be reached at 800-527-5504. STEP #21 ORGANIZE THE HOUSE & YOURSELF To have more time for business, organize and simplify household routines. Start by holding a garage sale to get rid of unnecessary possessions. Next, have a family conference and divide household duties, making sure each person does his or her part. The, set up a planning notebook to keep track of appointments, things to do, calls to make, errands to run, shopping, etc. Finally, set up a work schedule so you won't get sidetracked by TV, neighbor's visits, snacking, and telephone calls. Creating and operating a home business is a wonderful and rewarding challenge. The satisfaction is not only in the money earned, but in doing what makes you happy.


Wednesday, December 21, 2011

Are You Ready to Sell Your Business


Make Sure You Understand Your Motivation for Selling

Are you thinking about selling your business?

This simple one-question quiz will help you to better understand your motivations behind this thought. A better understanding of your underlying motivations will help you make the right decision.

Select the answer closest to your actual reason for thinking about selling your business.

A. "I'm selling my business because of the money I will make on the sale".

B. "I'm just tired and it's not fun anymore."

C. "I have too many irons in the fire and can't keep up".

D. "I'm ready to retire from owning my business".

A. "I'm selling my business because of the money I will make on the sale".

This is rarely a good answer if it is the primary answer. Most small businesses sell for 1 to 3 times yearly cash flow after adding back all owner salary, benefits, fringes, interest and amortization/ depreciation.

Larger mid-sized businesses generally sell for to 3 to 7 times cash flow after deducting for the cost of executive management. While this sum can be significant, it is usually only a few times what you will make this year.

Continuing on with the business will usually make you more money in the long run. On the other hand if you have an offer in hand from a public company at 20 times earnings, take it.

B. "I'm just tired and it's not fun anymore."

This question requires careful digging into the reasons for the thought. If you are really ready to get out of the business, then it is a good reason. If the real reason is that you are just tired under the current conditions and as soon as things improve you will get excited again, think long and hard.

Often during the sales process your broker, intermediary, or other advisor will provide coaching to improve obvious defects in the business to make it more salable. Sometimes measurable improvements occur for the business. Suddenly the owner doesn't really want to sell now that things are moving again.

This is a bad situation for everyone. If what you need is coaching to get out of a rut, hire a coach; don't sell your business. But, if you are really mentally done, sell the business before you completely run it into the ground.

C. "I have too many irons in the fire and can't keep up".

This is a valid reason to sell a business. It is a somewhat common occurrence for multi-location operators who either buy one too many sites or just end up with one or two sites that are too far away to manage.

Often the constant attention you must diverte to an under-performing site will lower earnings of the whole chain. Just remember when pricing the underperforming site for sale that if your not selling much in terms of profits or revenues your not going to get much in terms of price. An old adage that applies here is that the first loss is the cheapest loss. In this instance be prepared to take your loss and move on.

Another variation is the entrepreneur who has a new venture that is overtaking the older established business. Time constraints, management abilities, and variations in potential down stream financial returns may make it desirable to sell the older business. This can free up resources allowing better overall financial returns.

D. "I'm ready to retire from owning my business".

This is the king of reasons to sell. Just make sure its true. Selling a business often means walking away from it completely. Retiring sellers often want to think that they will be invited guests indefinitely.

Usually once the nuances of the business are understood the new owner will want to take the reins and run the business his way. At settlement you will sign an enforceable non-compete that legally and ethically obligates you to leave your old client base behind.

Another frequent issue is that the retiring owner has run the business "just to meet my needs" the last several years. In those instances the lower performance is what the business sale price is going to be based on. If you as a retiring owner want the full price based on what the business could really do - generate those results yourself and sell the business when the numbers are strong.

In general buyers are the least suspicious about dealing with retiring sellers. If the retiring owner has run the business well up to the end they can often get a small premium on their price.

The Bottom Line

There are thousands of variants to these four reasons to sell your business. Each variation comes down to the same underlying thought process-are you selling because of short term issues you will overcome or are you selling because it is time for you to get out? No one can answer this question for you but your future success and happiness may depend upon getting you it right.

If business is slow in your industry but you are hanging on, and you like the business as much as another career, then don't sell. Get the marketing, accounting, coaching or other help to get out of your rut and make it to the good times.

If you are completely burnt out, it really is time to retire, or you have much better things on the horizon then sell the business while it is still performing well in order to maximize your sales price.



Tuesday, December 20, 2011

Business Card Etiquette

When doing business abroad it is important to understand the local culture. Culture includes areas such as a country's norms, values, behaviours, food, architecture, fashion and art. However, one area of culture that is important for the international business person is etiquette. Understanding business etiquette allows you to feel comfortable in your dealings with foreign friends, colleagues, customers or clients. Knowing what to do and say in the right places will help build trust and open lines of communication. One aspect of etiquette that is of great importance internationally is the exchanging of business cards. Unlike in North America or Europe where the business card has little meaning other than a convenient form of capturing essential personal details, in other parts of the world the business card has very different meanings. For example, in Japan the business card is viewed as a representation of the owner. Therefore proper business etiquette demands one treats the business card with respect and honour. Below we have provided you with a few examples of international business card exchange etiquette that may help you on your business trips abroad. General Business Card Etiquette Tips: o Business cards are an internationally recognised means of presenting personal contact details, so ensure you have a plentiful supply.
o Demonstrating good business etiquette is merely a means of presenting yourself as best you can. Failure to adhere to foreign business etiquette does not always have disastrous consequences.
o When travelling abroad for business it is advisable to have one side of your business card translated into the appropriate language.
o Business cards are generally exchanged at the beginning of or at the end of an initial meeting.
o Good business etiquette requires you present the card so the recipient's language is face up.
o Make a point of studying any business card, commenting on it and clarifying information before putting it away. Business Card Etiquette in China o Have one side of your business card translated into Chinese using simplified Chinese characters that are printed in gold ink since gold is an auspicious colour.
o Ensure the translation is carried out into the appropriate Chinese dialect, i.e. Cantonese or Mandarin.
o Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card.
o Hold the card in both hands when offering it.
o Never write on someone's card unless so directed. Business Card Etiquette in India o If you have a university degree or any honour, put it on your business card.
o Always use the right hand to give and receive business cards.
o Business cards need not be translated into Hindi as English is widely spoken within the business community. Business Card Etiquette in Japan o Business cards are exchanged with great ceremony.


o Invest in quality cards.
o Always keep your business cards in pristine condition.
o Treat the business card you receive as you would the person.
o Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy.
o Business cards are always received with two hands but can be given with only one.
o During a meeting, place the business cards on the table in front of you in the order people are seated.
o When the meeting is over, put the business cards in a business card case or a portfolio. Business Card Etiquette in the UK o Business card etiquette is relaxed in the UK and involves little ceremony.
o It is not considered bad etiquette to keep cards in a pocket.
o Business cards should be kept clean and presentable.
o Do not feel obliged to hand out a business card to everyone you meet as it is not expected.


 


Monday, December 19, 2011

Business Etiquette

Business etiquette is in essence about building relationships with people. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential.


If you feel comfortable around someone and vice versa, better communication and mutual trust will develop. This comfort zone is realised through presenting yourself effectively. Business etiquette helps you achieve this.


Business etiquette revolves around two things. Firstly, thoughtful consideration of the interests and feelings of others and secondly, minimising misunderstandings. Both are dependent upon self conduct. Business etiquette polishes this conduct.


Business etiquette varies from region to region and country to country. For the international business person, focusing too deeply on international business etiquette would leave no time for business. However, there are some key pillars upon which good business etiquette is built.


Behaviour


Your manners and attitude will speak volumes about you. They will point to your inner character. If you come across selfish, undisciplined or uncouth your relationship is unlikely to prosper. Appropriate business etiquette promotes positive traits.


Honesty


A reputation for delivering what you say will deliver goes a long way in the business world. Remember, a reputation for integrity is slowly gained but quickly lost. Understanding a particular country's business etiquette provides a framework in which you can work without fear of crossing boundaries in terms of agreements, promises and contracts.


Character


Your character refers to what you as an individual bring to the business table. Proper business etiquette allows you to exhibit your positive qualities. For example, knowing when to be passionate and not emotional or self-confident without being arrogant. Just through learning another's business etiquette you demonstrate an open-mindedness which will earn respect.


Sensitivity


Sensitivity and consideration underlie all good business etiquette. Being prepared for foreign ways and methods and responding thoughtfully is achieved through experience and business etiquette know-how. By avoiding misunderstandings and misinterpretations through business etiquette you lay foundations for a strong business relationship.


Diplomacy


Avoiding thoughtless words and actions protects you from negative consequences. Impulse often leads a business person astray. Business etiquette encourages the careful thought of the interests of others and choosing acceptable forms of expression.


Appearance


Dressing appropriately, standing and sitting in the right place at the right time, good posture and looking physically presentable are all elements in making a good impression. Business etiquette teaches you how to suitably present yourself and what to avoid.


Analysing, understanding and implementing the above will help you recognise what business etiquette is and how it should be employed within the business world.


 



Sunday, December 18, 2011

Business Leadership Skills - Managing the Human Being Behind the Business

Managing the Human Being Behind the Business


It's a common problem and we've all seen it - business owners that are just 'too busy' all of the time, and as a result, do not enjoy the success in business they had hoped for. Let's not kid ourselves, there is a lot to focus on: technology, employees, sales, marketing and so on. These functions are essential and need to be well organised and managed. But there is a second aspect to business success that is often overlooked - the effectiveness of the person running the show. Businesses are a reflection of the people who run them. If those people are 'too busy', stressed, or poorly organised, then these characteristics are reflected back in the business. The underlying behaviour and values of the business owner drive how much control they need, how they will delegate and how they use their time. Growth of the business and the business owner need to match up
If the business is to grow, then the owner has to take the necessary time to learn the new roles and skills that a growing business will demand. Imagine for one moment where you would like your business to be in 5 years time. Then ask yourself: "Is it possible that I can be exactly the same person in 5 years that I am today and fulfil that growth strategy for my business? The answer has to be no. Business owners need to be prepared for new learning and taking on new, different, and bigger responsibilities - without fear or hesitation. The reality is that the owner is usually the limiting factor in growth - the business can only grow to the extent to which the owner grows. When owners feel out of sorts, overworked, and like they are running on a treadmill, it is almost always because they have fallen victim to the reactive "let's go faster" management approach. They are forced to live from problem to problem, and may fail to see their own (lack of) self-management as part of the problem. So why aren't we better at managing ourselves? There's really four reasons: Being comfortable - we all do what we are comfortable with - it's human nature. So we keep doing what we have always done Not knowing what else is possible Not knowing that there are other ways to do what they are doing Actually getting energy (and maybe some identity) from being stressed and overworked There are 5 steps to take on the road to better self-management: 1. Clarify personal goals for the future.
Many business owners lose sight of these as they get immersed in the day-to-day running of the business. Articulating your personal goals can reveal any issues about whether these support or conflict with their business goals. These goals need to cover both the immediate and future plans. What do you want to achieve personally in the next 1 to 2 years. And where do you want to be in ten years time?
2. Clarify the business goals.
Having spent some time expressing personal goals for the future, take a look at your business goals and rethink them. Are your personal and business goals working together, or are they working against each other? If they do seem to be mutually exclusive, what choices will you make next? Putting the business goals ahead of your personal ones will inevitably lead to stress and feelings of overwhelm. Determine instead whether the business goals can be re-oriented or modified to support what you would like to achieve personally.
3. Identify the owner's ideal role 3 years from now.
Think about who you want to be - what role you want to have in the business - in 3 years time. Will you still be doing the majority of work? Will you have others doing the work and your capacity is more advisory? Or perhaps you would like to remove yourself completely from the operational parts of the business and focus on product or business development? Thinking about what you want as an owner in the future can give you great insights into what strategies you may need to put in place now. 4. Conduct a detailed personal time analysis for a one-week period.
This is where the rubber hits the road. If you really are true to yourself when you do this exercise you will learn a lot about where the potential lies for making changes. How are you really spending your time? Break your day down into at least half hour slots and write down exactly what you do in each 30 minutes. 5. Create a plan of action for the next 30 days.
Based on the data from steps 1-4, create an action plan to cover the next 30 days. Your plan should include: steps to align personal and business goals strategy for moving to the role the owner wants to play in the business in the future analysis of the results of the one-week detailed monitoring exercise deciding which activities add the most value and planning to spend time on those identify how much time is spent on low value activity and planning to delegate or stop doing those things There is never a better time than right now for planning to do things differently. Take charge of yourself and your business by choosing a direction that allows you to meet both your personal and business goals, and still retain your sanity!


Saturday, December 17, 2011

Business Profitability - 10 Ways To Boost

10 Ways to Boost your Profitability


So many business owners work hard - really hard - just to break even or keep afloat. Each one of us deserves reward for our efforts, whether that be financial or personal. The question to ask yourself is whether you are directing your effort in the right places, to get the reward you want?


Of the businesses I've seen and worked in, there are plenty of ways to mis-spend effort - that is, to work hard - but on the wrong things. Here are ten of the most common areas where the return on your efforts can really be ramped up.


1. Marketing Inconsistently


Once you have committed to owning and running a business you must be equally committed to marketing and selling the products and services of that business. It is difficult, if not impossible, to stay and remain profitable without a commitment to ongoing concerted marketing.


To get more out of your marketing, create a simple marketing plan that includes marketing activity every day, every week and every month. Marketing plans combine formal activities (such as advertising, promotions and writing) with informal activities (such as making new contacts) . Don't underestimate the power of talking to people about what you do. Use every opportunity, every time.


2. Fear of Asking for the Sale


Isn't it true that we think asking directly for someone's business means coming across as pushy or obnoxious. But if we have this attitude, we are letting profit-producing opportunities pass us by. Worrying more about what someone thinks of you than bringing more money into the business is an all too common mistake. If you find it difficult to "ask for the sale", you can be sure that you're not bringing in as much money as you could be.


The most effective way to address this issue it to practice asking for the sale in language that you are comfortable with (not too wishy-washy please). Write down what you want to say first, then practice it over and over. There is also plenty of stuff out there on handling objections. Prepare your responses to the most common objections so you are well armed before you speak with your prospective customers.


3. Getting help


Most business owners possess strengths in one or two specific areas, but whether by necessity or design, they often end up working in areas they aren't strong in. This builds inefficiencies and potential for mistakes into the business. To compound the problem, we don't ask for help straight away, but struggle on doing the stuff we are not suited to (saves money right?) But each day that goes by with your business running at less than maximum efficiency, means dollars lost from your pocket.


Work out where you add the most and least value in your business. Pay someone to help you out with these low value add activities. Your time is best spent where you add the most value. If you can do more of this kind of activity, your business will benefit.


4. Use your Existing Customer Base


All the research tells us that it is easier and cheaper to keep working with customers you already have, than to get new customers into your business. If you are not following up with past customers on a regular basis you are reducing your profitability potential.


Develop strategies to keep your customers with you, such as loyalty plans, regular communications and special offers. Implement a regular process for following up your customers after they buy from you.


5. Managing Expenses


Savvy business owners regularly appraise their business expenses and find ways to reduce costs without sacrificing quality. If you haven't completed a cost analysis lately, you might be paying more than you need to be, which will reduce your profitability.


At least once per quarter you should review your expenses and negotiate for adjustments as appropriate. Categorize everything you spend under 3 headings: Essential, Nice to Have and Non-Essential. Everything in the last two categories is up for grabs - be ruthless!


6. Spending large amounts on glossy, slick marketing materials and expecting business to pour in without any additional effort.


Glossy brochures and slick marketing materials are a nice addition to more active forms of marketing such as meeting people, calling people and speaking to people. However, brochures and business cards, no matter how beautiful, do not replace direct contact. If you are spending money on flashy marketing materials in the place of marketing directly, your profitability will suffer. The most effective form of marketing comes from you talking about your business to others.


Marketing materials are an expense, and to be sure they are working, you need to get some handle on the return on your investment. At the very least you should be tracking where new business is coming from so you can get an idea of whether your marketing materials are contributing to any new business you get.


7. Spending a significant amount of time in low-return activities


Don't we all know about this one! If you are spending the majority of your day completing tasks which are administrative in nature and/or which can be easily completed by other people then you are not putting yourself to best use. For most of us, the best value-adding activity we can be involved with is in bringing business in the door by building relationships, talking to prospective customers and promoting our business.


What value do you put on your time? Assign yourself a competitive hourly rate for the market and industry you work in - it might be anywhere from $100 per hour or upwards. Then ask yourself whether you would pay anyone that hourly rate to process accounts or do administrative work. If the answer is no, find a way of getting these low-return activities done for a lower hourly rate. Hire a bookkeeper or assistant for a few hours a week, and spend your time doing the valuable work.


8. Not charging enough for what you do.


This challenge seems to arise especially for people who sell services. Either we feel embarrassed to ask for the amount we want, or we simply accept less money than we need - so we get "some money" rather than "no money". But beware, after a while, working for too little can leave you exhausted and resentful, not to mention the impact it has on your profitability.


You do not need to defend an increase in your fees either. It is normal business strategy to review fee structures, make changes and advise customers. And contrary to our fears, it is often the case that business levels improve after fees are increased. It seems that we attract a whole different class of customer when our fees reflect the value we provide.


9. Not making enough use of technology which could save time and effort.


As a business owner, you have a fixed amount of time and energy within which you must maximize your profits. Technology can help you do this in the form of autoresponders, voicemail, wireless internet connections, speech recognition software, SMS from your computer and so on. All of these tools are widely available to us, and are designed to save time and effort. Each of us needs to continually look for ways to make business processes more efficient by using inexpensive technology.


Often the problem is that we don't know what we don't know. Some wonderful tool might be available but we don't know it exists. You need to stay on top of the latest products by regularly checking in with business and telecommunications sites.


10. Sticking with outdated business models or plans.


You've all heard it before - doing things the way they have always been done means that you will get the results that you always got. If you are not satisfied with your results then you need to re-look at what and how you are doing things. An astute entrepreneur has a mindset that is always challenging the way things are done in the business.


Another great way of coming across new ideas is to attend seminars and conferences on various topics. If you get a single idea to put into practice in your business, then that seminar has been worthwhile.


 


Friday, December 16, 2011

Dig Deep for Small Business Ideas

If you're serious about wanting to start a business, the first thing you want to do is take the time to understand what really makes you tick. Where do you get your drive? What gets you in a "zone?"


However, there's a lot more to figuring out the BEST business idea that will make you more money and give you more freedom to enjoy more success in your life.


And success to you may be different than success to someone else. It may not be all about money at all. It may not be about finding something you are completely passionate about. It may not be about having a "cool" business -- the latest fad or a unique niche.


Success is how you define it.


Finding the right idea to bring you that success takes a willingness to be patient, good timing, and a lot of research.


And there's nothing wrong with taking your time, being careful trying to figure out which small business ideas are best.


If you rush this process, you're bound to come up with a business that doesn't excite you at all.


You'll be bored.


You won't reach goals and it will become more like a job ... maybe even harder!


You'll feel like you would working for someone else. (You don't want that again, do you?)


First, Figure Out What You Really Want


Starting off, you really have to force yourself to relax. I know what it's like being very, very unhappy at a job. And I can tell you from first-hand experience that walking away from a well-paying job and jumping into your own business is stressful.


But if you carefully plan your "escape," it will make it that much better!


Set Your Short-Term Goals


Maybe you want to make a ton of money and drive around in a BMW.


Or maybe you just want the freedom to enjoy your family or friends. Or perhaps it's just a matter of being in control of your life -- being able to do whatever you want, whenever you want.


Whatever your long-term goals are, first you have to concentrate on the shorter term goals before you can begin to see that "big picture."


It's up to you.


But understand that the type of business you start will play a roll in whether or not you meet your goals -- both short and long-term.


If you're trying to startup a part-time venture while working full-time for someone else, you're going to have to set daily goals to try and squeeze in a few hours of work every day, often before and after work! (I used to get up at 4:30 in the morning, go to my full-time job at 8:30, come home at 5 or 6 and get right back to work on my new business ... and I loved it!)


But if it's a small business idea you came up with on the ride home and it doesn't really "drive" you, it'll make reaching your short term goals -- often the hard part -- a heck of a lot more difficult.


What are Your Long-Term Plans?


That big picture includes, more than anything, something you can see yourself doing every day. Something that -- even on weekends -- you love to do.


And even though it is something you love to do, make sure it will feed your long-term plan. And you won't know that until you know what your long term plan actually is!


For instance, if your plan is indeed to make a lot of money and retire at a young age, you'll obviously have to look at small business ideas that are highly profitable.


This would include mostly business-to-business models. There is typically more profit selling to businesses (a product or service) unless you make it big in the consumer market.


Why would the business-to-business market be more profitable? Because a business would be more willing to invest in a product or service (that may even be a write-off) versus the consumer market which is more "luxury" driven. Meaning, consumers base a lot of their buying decisions on want instead of needs.


It's also a financial issue.


A larger business can pay a $300 invoice without thinking about it whereas a consumer getting a $300 bill may sweat a little more.


This is just an example of understanding your long-term goals so you can look closer at a finite number of business ideas to get you closer to where you want to be.


And if you go ahead and hang your "open for business" sign and then realize, "Oh, I can't make that much money doing this!", you'll only be taking one step forward and two steps back.


Grab a Pad ... Ideas Will Come and Go


Because -- like all entrepreneurs -- you're a thinker, you've always got ideas popping into your head. Probably more than you can handle (the brain only has so much room, right?).


That's why you should always keep a notebook by your side.


Sure, some of the best ideas get written on a cocktail napkin. But you're better off trying to give these ideas more permanence. And having a notebook dedicated to your small business ideas will give you a growing and buildable "diary" to use when you're good and ready to go for it!


And once you start putting your ideas in writing, you'll find yourself getting into the habit of using your notebook more and more. It's like anything else that takes practice.


The more you do it, the better you get at finding the best small business ideas. And each idea will help you grow more specific or "niche" ideas.


Become a Private Investigator!


What you want to do is really learn how to research. You've got to dig -- and dig deep -- to determine what business really could work best for your success.


Not only do you have to know who you are and what's going to drive your personality the most, but you also need to think about what sells.


What type of business can be profitable?


Too many people make the mistake of looking at only one aspect of starting a small business. If you love parakeets and you're passionate about them, it doesn't mean you'll be able to open up a store in your town without knowing if anyone else likes them!


As a side note, starting an internet business allows you a greater opportunity to build a business around something you're passionate about. If it's parakeets you love, you'll find more people on the internet with your same passion than you would in your own backyard. For some great information about finding your passion on the internet, click here


You research should include looking at what other businesses are doing (successfully and not so successfully) in your city or town.


Look at small businesses and even what the "big guys" are doing.


Maybe you could create a smaller business with a personal touch that the "big guys" are typically missing out on (no matter how hard they try.)


Figure out more about what makes you tick ...


What kind of hobbies do you have, if any?


What kind of magazines do you enjoy?


What do you like to do most in your "free" time?


What was the best job you ever held? Even if it's one you had when you were a kid, you may find a business in something you know and love -- but don't even realize it yet!


Business Ideas Are Everywhere


Start to think about needs in your town or city. Is there something missing? Is there a need or a product or some type of service people would use that they "want?"


What is the majority age population in your city or town? Is it mostly seniors? (a huge market because they are more active and living longer than ever.) Or is your community made up of younger families?


Check out the local sections in your paper. Read the Lifestyle and Arts section. (I always find articles about local business people who have started businesses.)


Look at local and state businesses. Look at consumer trends and what people "want."


Is there something other businesses in your area need? Don't be afraid to go around and ask!


Think about concerns we all have in the world today.


There are so many opportunities out there, waiting for like you to step up and get started with a new business!


Don't be afraid to ask!


This is where your friends, family and neighbors come in. Ask them to give you their number-one need. A product or service that's "hard-to-find." A complaint about what's missing from their lives.


How many times have you looked for something -- a product or service -- and had to travel a long distance to get it?


Answering questions will give you plenty to think about and some good material for your notebook.


And if you're interested in the business-to-business market, you could always put together a survey and mail it out to local businesses. Give them an incentive (a low-cost, high value gift) and find out what they really need to help them improve their business.


You may find that all of the local businesses in your area need someone to take care of local deliveries. Or someone to help them type or use their computer more effectively..


Just remember, starting a small business is a process and it takes time. The more planning and research you do up front, the better chance you'll have to success and have a little bit of fun, too.


 


Thursday, December 15, 2011

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your
computer, your phone and your business idea, have you ever asked yourself,
"Where's the line between me in my business and the business in me"?


With hundreds of thousands of home-based businesses starting every year, and few
ever flourishing, the topic of branding has become hot, hot, hot. And thanks to
experts touting the need for a personal brand in sole proprietor businesses the
confusion is growing. It's no wonder.  Business... personal... personal... business--
what IS the big difference any way?


Last week, I was guiding a client (a service-based sole practioner) through the same
step-by-step process that I take every company (sole practioner, entrepreneur or a
business of any size) through to develop their brand and I noticed that as we got
deeper and deeper into the process, she was having more and more trouble coming
up with answers.   The very answers that would separate her from other people
engaged the same exact business and distinctly establish her brand.


In the middle of working on the most important step in the branding process-- the
brand statement--I asked her the simple question, "Why does she do business she
does?" she burst into tears. Halfway into the box of Kleenex she finally, revealed the
most amazing answer as to why she was in her chosen field in the first place.
Honestly, I think she stunned herself. We both sat silent for over a minute in awe of
the power she had tapped into with her discovery. (Don't let anyone fool you, this is
from where the true power of branding comes.)


Then doubt reared its ugly head and like a butterfly emerging from a new cocoon, a
series of questions poured out of her: "Is this my business or is it me?" "Is why I do
what I do really that important?" "Why is it so hard for me to stand in the power of
my business and really make something of it?"


You get the picture? You may even be standing in a similar picture, even wrestling
with the same questions yourself. Bless you if you're not.  Let's look at the
difference between 'your business' and 'you the person' and see if we can clear up
this question once and for all.


A business: (be it Niketown or Bob's Shoe Bonanza)
Delivers a product or service to fulfill a customer need.
You:
Deliver a product or service to fulfill a customer need.


A business:
Establishes a certain value that a customer can rely on from every contact with their
product or service.
You:
Establish a certain value that a customer can rely on from every contact with your
product or service. (If not, get on it immediately!)


A business:
Communicates consistently to reach the customers that have a need for their
product or service.
You:
Communicate consistently to reach the customers that have a need for your product
or service. (If not, what are you waiting for?)


A business:
Enjoys a financial reward equal to the amount of customers that it serves, AND a
personal reward for the creator/C.E.O.
You:
Enjoy a financial reward equal to the amount of customers that you serve AND YOU
get to experience the personal reward yourself.


If you look at just these four basic, bottom-line points, the difference between a
business and you as a sole business owner is... nothing; unless you count the added
bonus of you getting a financial AND personal reward.


At the start of every single business, throughout history, there has never been a
separation between the person starting it and the business itself. If you asked any
business figure-head today, Bill Gates of Microsoft, or Jeff Bezos of Amazon.com, or
if they took over a company like Meg Whitman for Ebay, or Carly Fiorina for Hewlett-
Packard, they would tell you that there is no difference in who 'they are' and what
'they bring' to their business. Why? Because there's no room for a difference.  It's the
alignment that makes it possible to reach the highest of the heights.


It's challenging enough to make any business succeed. It's tough enough to make
any business reside in the mind of a customer. Why would you remove the very
power of 'you' in every shape and form from your business?! Why not every day do
the thing that moves you the most?   You are the only thing that sets your business
apart-- you just need a process of tapping into your power, connecting it  to your
business, and a systematic way of communicating it to your customers over and
over and over again.


When developing your amazing business as a brand, throw the doors wide open.
Create it as you would if you were reaching millions.   You can always decide exactly
how many millions later. Thinking of your brand as just a 'personal' one will do the
opposite.  Keep it small.


If you work for yourself, be it your own business, network marketing, or even an
agent/broker condition under a corporate umbrella, you are the CEO of
your business. Every CEO brings themselves personally to their business. The great
ones bring every thing they are to their creation, every moment.


The majority of our lives are spent doing what we call work. As an entrepreneur or
business owner, you have the wonderful opportunity to make it more. Make it your
creation. Think of yourself as the Creator of an Entrepreneur Organization. When
you wake up tomorrow, instead of saying to yourself, "I'm going to work" say "I'm
going to create." And the operative word is I'm. The true power of really making
something in your business will come from investing in it the most valuable
commodity you have-- you.


There is no separation on the road to big business success: just because you're
personally on it. True big business success comes to those who know, it's not
just business-- it's personal too.


Written by Kim Castle, the Co-founder of BrandU? ? the home of only step-by- step process for developing your business as a brand from the inside out!


Wednesday, December 14, 2011

Getting Started with Business Incubators

You have a head spinning with business ideas but you encounter difficulties in financing? Or you have recently started your great potential business but are not yet turning profit? A fundamental aspect for your business, financing is usually the most frequent obstacle in starting a business. You have the option of resorting to a business incubator on condition that your business idea seems viable and promising. Now if you wonder how they are going to find out whether your idea is worth investing, the answer is a very sensible (and predictable) one: by analyzing your business plan.


What are business incubators? How many types are there?


A business incubator is a system offering support for start-up businesses or recently founded ones. The facilities it offers go from financing, inexpensive office space, various business services (such as secretarial assistance) to management advice and support. Their role is to produce viable, standalone companies at the end of the program they are included in. Also, the selection they perform works like a measurement unit for the viability of the applicant business and gives entrepreneurs a chance to re-think their business strategy. The success rate of businesses created by incubators is of around 85%.


There are two categories of incubator sponsors: profit and non-profit.


* Non-profit entities are supported by the state or a local government directly, through a college or university, or in conjunction with a chamber of commerce. Such incubators have been used to achieve social and economical objectives as decreasing the unemployment rate, increasing the enterprise formation rate, social assistance for disadvantaged groups - youth, minorities, enhancing regional economy etc.


* Private companies are generally looking to make a profit. Applying for a program of such incubators should be highly questionable and a matter for thorough analysis, as it may involve long-term hindering agreements, or sharing a percentage of 20 to 80 of the company ownership and it just may not be worth it.


Who may apply and what are the conditions?


Any entrepreneur may apply for entering an incubator program on condition that his business project is viable or his business has great potential. An necessary condition is that the applicant must have a business plan containing relevant information.


There are also specific conditions and requirements for admission into such programs that vary from case to case, usually referring to the business industry, business location, the for-profit/non-profit strategy of businesses or financing means.


Programs usually last up to three years.


Advantages and disadvantages of resorting to a business incubator


On one hand, business incubators provide:


* financing, without requiring
* customized professional assistance
* entrepreneurial training
* economical access to facilities
* inexpensive business services
* opportunities for entrepreneurs to connect with people who can promote business growth and profits
* a forum for exchange of ideas among entrepreneurs


On the other hand, there may be some inconveniences too with business incubators. For instance, with incubators that have the goal of gaining a profit, the necessary agreement to be reached upon can be most of the times a very cumbersome one for most firms.


Also, with non-profit incubators sponsored by governments there is the tendency to favor high tech startups that plan for rapid growth (as thus they will create more jobs) rather than more traditional businesses.


However, business incubators may be a very helpful opportunity to start your business; they can constitute a real boost for a beginner business.


Tuesday, December 13, 2011

Home-Based Business For Fun And Profit

SELF-EMPLOYMENT AND YOU
The world of self-employment can be a personally and financially rewarding one for the right individual. Many people dream of owning their own business but don't believe it will ever happen for them. The majority of these folks see all the positives of working for yourself, but lack the drive and determination to make the transition from employee to employer.
Self-employment is the ticket to higher earnings without limit and the right to control and work your own schedule. But it's not easy work. A lot of self-employed people are working longer hours and weeks than ever in their own business. The difference is they are doing work they truly enjoy, and are getting paid for it!
You have the talent and ability to work on your own! Perhaps you're just not sure what business you'd like to specialize in.
Sales aren't just the slick folks on the automobile showroom who want to know what it will take to get you in that car today. Selling is the process by which a product reaches a consumer. It can take many forms. If you have some preconceived ideas about sales right now, erase them from your mind. Start with a clean slate by remaining open to all possibilities in your home-based businesses.
After all, if you're marketing a product you would buy yourself, it will be easy to convince others of its value. Since you're selecting the right business opportunity, you'll unquestionably choose the business that has the most appeal to you. Selling something you love almost never feels like work, or real selling!


HOW TO GET STARTED
If you currently have a job, you may want to break into your home-based business on a part-time basis until you've built up enough earnings base to leave. There will probably be no greater feeling than when you walk out the door and into a business where you call the shots!
If you're between jobs, then by all means go at this full-force. All you need to do is to contact the businesses listed here that interest you and begin the process of determining if this is right for you.
There may be several opportunities here that are franchises. There is no available data that says that electing to go the franchise route to start your business has any lower success rate than beginning a new business from scratch. Again, view these choices with an open mind and investigate the opportunity thoroughly before making the commitment. If you're working part or full time, you can, perhaps, be even choosier.


THE TOP 10 WAYS TO EARN MONEY AT HOME


1. ANTIQUES


The buying and selling of antiques has been and should continue to be a very productive business, financially, for those that do it. Here, you only need an extra room in the house, or the use of your garage -- and you have an office!


If you have a large home that has some antique furnishings, you might consider turning it into a showroom for your antique acquisitions and sales, providing you satisfy any local zoning regulations. The interest in antiques will survive into the foreseeable future. Many people choose to spend their free time on the weekends "antiquating" from place to place to try and pick up a few odds or ends and maybe a jewel or two. If you know anything about antiques, this may be a great opportunity for you.


For more information, check out the book, "Buying and Selling Antiques", by Don Cline and Sara Pitzer. Your local library may be filled with other publications on this subject that can get you started quickly. Your only overhead may be inventory and advertising!


2. BAKING


Have you ever been told that you have a recipe which people would line up to get if they could? Ever had anyone tell you that you should be selling those cupcakes you make? There are a number of success stories about people who have launched successful businesses by cooking at home and then marketing to local people first. Word of mouth on a good product may start to get restaurants or bakeries interested in acquiring your culinary masterpieces. Then you progress to selling them state-wide and presto! A winning home-based business!


For more practical advice on the assorted aspects of setting up a specialty foods business, you should contact your local U.S. Department of Agriculture Home Extension Agent in your county. Since every U.S. county has such an individual, that person shouldn't be hard to find!


3. BED AND BREAKFAST PROPRIETOR(S)


Have you ever stayed in a bed and breakfast and thought, "hey, I can do this!" You probably went on vacation and simply chalked your thought up as one of those pipedreams one gets when they stay in a beautiful spot.


Don't toss that thought away! While it's not easy work as the hours can be long and it's usually a seven days per week business, it's often something that you can work into a daily schedule. After all, it's merely an extension of doing the housework for family, right? More and more Americans are taking after Europeans and opening their homes to travelers. If you have an extra room or two since the kids moved out, you can start a bed and breakfast in your own place!


Bed and breakfast popularity will continue as more and more vacationers and business travelers seek a different accommodation away from the predictability of the average hotel room. If they enjoy their stay, many become "repeat" customers, coming back to the same familiar surroundings time and again.


If you don't need to do any major renovations in the house to accommodate this type of establishment, you can be off and running with very little money invested, other than advertising and some new "guest room supplies". If your dream is to buy a bed and breakfast somewhere in a vacation paradise, there are probably houses for sale that will work for this purpose.


Whatever your design, there are several good books on the subject of starting your own bed and breakfast, including "Start Your Own Bed and Breakfast", by Beverly Mathews. Check them out at your local library.


4. CHILD CARE


Due to the financial pressures many families face today, many parents work outside of the home to bring in enough income to pay daily living expenses. A single parent is obviously working but all too often both members of a two parent family are in the workforce.


This creates a home-based opportunity. Children must be watched, all day if they're not in school, or, otherwise, for a brief time after school before the parents finish work for the day.


Caring for one additional child may not be that lucrative, but taking care of several children can certainly be a full-time, financially successful business. Often, taking care of several children is made somewhat easier as the youngsters often will play together.


You can do this at home for only a small investment in basic equipment and toys for the kids in addition to the advertising of your business. There are several publications that address starting this type of business, including "Family Day Care", by Betsy Squibb.


Another resource is the Day Care Council of America, 5730 Market Street, Oakland, CA. 94608.


5. COMPUTER SPECIALIST


The advent of the computer age has changed the concept of self-employment. Having a computer at home has opened a number of opportunities for running your own business utilizing this equipment. Companies everywhere are "outsourcing" work that can be done by someone else on their computer, out of their own home.


If you're not that familiar with a computer, there are many low-cost (or free) seminars and classes that will teach you what equipment you need and how to use it.


If you're a whiz in computers, you may end up working as a consultant, writing programs for companies. If you're a beginner, you may find yourself able to obtain work as a writer, using your computer to produce copy that's easy to edit. You can also keep accounting and payroll records for companies on your computer's database.


Word processing software can be used not only for writers but for those that can offer secretarial services out of their house. Desktop publishing software can allow you to do newsletters for businesses and other organizations.


For more educational data, contact the Information Resources Clearinghouse at Syracuse University's School of Education, 030 Huntington Hall, 150 Marshall Street, Syracuse, N.Y. 13244. Their phone number is (315) 443- 3640.


There are a substantial number of good publications, too. Your local library will have several books on computer occupations. If you can operate a computer, you can find work in the information age today.


6. GARDENING


If you like working in your garden each year and growing vegetables for your family to eat, it's a definite possibility for home-based employment. Imagine clearing a little more space and growing more items that you can sell directly to the consumer.


Most produce stands will buy from you if your product is one of high quality. If you enjoy gardening, this could be your ticket! If you have some more land to use, do it! Plant what you can, when you can! Contact your local produce stands to ascertain their buying habits.


You can even inquire about your own produce stand if you have enough product. The more space you have on your land, the more likely you will be able to generate enough crops to run the business.


People love home-grown vegetables. They just don't have the time or want to be bothered doing it themselves. That's your open door!


For more information, consult books like "Plants for Profit," and "A Complete Guide to Growing & Selling Greenhouse Crops", by Francis Jozwik.


7. IMPORTER AND DISTRIBUTOR


There are a substantial number of products manufactured in other countries which can be bought inexpensively and sold here in the United States at a profitable level. The recent passages of the Congressional bills, NAFTA and GATT, may make it easier to bring in other products from other countries.


This is a business easily operated out of the home, depending on the types of stock you're carrying. You may have to rent some storage space, but the capital required to start should essentially be limited to the products you're buying to sell here.


Two good resources for you are:


* American Importers Association Membership Directory, 420 Lexington Avenue, New York, N.Y. 10017; and


* American Register of Importers and Exporters, 38 Park Row, New York, N.Y. 10038.


You can also look at books in your library such as "How To Make A Fortune In Import/Export", by Howard R. Goldsmith, obviously an optimistic look at this type of business.


If you know the type of product you want to import and the market most likely to purchase your goods, you have great potential for a successful home-based business.


8. INTERIOR DECORATOR


While this business will require you to be out and about, meeting with customers, it's the type of work many people would love to do. If you have a fascination for decorating a home, this could be your line of work.


Many people don't know where to start when they are remodeling or buying a house for the first time. If you have the knowledge of colors and patterns and what looks good together, plus the expertise of knowing where to get materials and furnishings, this can be a winning home-based business for you.


One excellent resource to consult is the "Interior Design Directory", available through Whitney Communication Corporation, 1050 E. 58th Street, New York, N.Y. 10155.


9. PHOTOGRAPHER


The sky's the limit here! Armed with your trusty camera and some good advertising, you can do weddings, models, family portraits, passports, student photos, local newspaper coverage; almost anything that requires a picture!


You can easily start this work, part-time, and work into full-time work based on your success and inclination. Not much equipment is necessary to get going as a camera off the store shelf can often do the trick today. Picking up a tripod and having a room sufficient for developing your pictures, and you're in business -- at home!


There are a number of excellent books available in your local library to get you started on the path of professional photography.


10. SEWING & ALTERATIONS


Many people love to sew. If you're one of them, consider offering this service out of your home. When someone buys a new outfit, it rarely fits perfectly, meaning some kind of alteration must be done.


People look long and hard to find reliable individuals to do their alterations. If you can sew, you're well on your way to opening the doors of this type of business.


One resource you can review is "Sewing for Profit", by Judith and Allan Smith. Or your library will have a handful of capable publications on starting up this type of business.


These are our suggestions as to the top 10 ways to earn money at home, enough to be a full-time self-employed businessperson!


But there are many other opportunities. The listings that follow may give you some other ideas you need to get started in business for yourself.


SUMMARY


Are you ready to start up your own business now?


Whether you begin from scratch or invest in a franchise, the time has never been better to get a home- based business off the ground. It's become almost routine in the business world to work with independent contractors. Many times, it's more cost-effective, too.


Most of these businesses do not require a substantial amount of start-up cash. Many of these franchise opportunities offer financing.
With Internet's help, your home business can be moved online and expand globally. Your profit will be significantly improved if you can integrate your traditional business into online business.